Course Description
Stories are a powerful medium for creating and making meaning… Stories communicate deeply held individual and organizational values. Listening to the stories… is like reading the maps that guide our thoughts and behaviors.

Russ S. Moxley
Center for Creative Leadership

To be an effective communicator you must tell stories that nurture, comfort, and motivate internal and external stakeholders.

Organizational Storytelling helps you identify, organize, and tell the important stories about you, your department, your organization and its products and services.

It takes you beyond theory to actual practice and is an excellent team building exercise.  Organizational Storytelling works with our natural affinity to listen to and tell good stories.

During training participants will use their cell phones (or audio-visual capability will be provided) during the first four hours to record themselves using the techniques learned. Each participant will then present during the second four hours with a video demonstrating mastery of the skills and techniques.

Who Should Attend
This course is designed for Supervisors, Managers, and above, including Senior Leadership.

Learning Objectives
Through training, participants will learn to:

• Develop their organization’s core messages and deliver them in all media
• Tell their organization’s stories with confidence

Course Outline

• Storytelling
• Elements of a good story
• Storytelling process
• How to inspire the behaviors of others
• How to identify, organize, and tell the important stories about you, your department, and organization

Course Format
16 hours
Combination lecture and classroom exercises
Available on-site at your organization and virtually

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